"My name is Nick Johnston and I am a graphic designer currently living in Squamish, British Columbia, Canada. I specialize in branding, package design and advertising. I mix a classic design style with innovative and unique package design to set myself apart from the competition. I enjoy thinking three dimensionally and creating pieces that will stand out on a shelf full of other products.
I feel that a strong brand flows seamlessly through all platforms of communication with the customer or public. I enjoy the challenge of creating a uniform brand that connects with the intended target audience. A strong brand is built on strong concepts.” — Nick Johnston
"The old school idea of quality over quantity was the main concept behind this re-brand and campaign. All the packaging and ads were created in a vintage style to match that feeling. Almost all the ads were crafted with reference to vintage announcement posters. This was done to engage the audience into actually reading the ad, instead of just looking for an image and quickly flipping the page. The main action program from this campaign was the limited edition icebox. This is a piece that is meant to stand out in a liquor store, and also meant to challenge people to get off the couch and enjoy their ice cold brews outside."
"I had seen the idea of an open sided 6 pack case recently. I thought it was a great idea and used less material than a traditional 6 pack package. However, all the open side wraps I had seen had no real way of carrying or transporting the case. It would have been an awkward lift from the under side of the package. I decided to expand upon this existing idea and offer a simple solution. Two holes would be drilled in the top support piece, and a string handle would sit inside these holes. While sitting on display the handle would seem hidden, only until the customer needed the handle would it be pulled out and used. The type “Pabst Blue Ribbon” was hand lettered in order to flow with the shape on the ribbon."
"This was a re-branding of a restaurant located on Granville Island in Vancouver, B.C. This restaurant is in one of the most beautiful areas of Vancouver and features a huge deck that allows the costumers to enjoy great food with an equally great view. Since the restaurant is located directly on the water and features a large seafood menu the nautical approach in styling fit well. The overall style chosen was a clean and vintage one. A serif typeface was used for most of the typographic treatments and accented with a script typeface, combining the two typefaces married the modern and vintage worlds nicely. To keep things clean and simple only 2 colours were used throughout the branding process. These 2 colours were the blue of the logo and anything that would usually be done in white used a 2% yellow to give it more of a creamy/vintage feel."
"This brand and product was created for the outdoorsman and camper. Many grooming kits are just thrown together and neglect to add any character into the actual product, because they feel that it will just be beat up and for the most part kept in a dirty camping bag. This product is created for the outdoorsman that does appreciate when something is built with quality and there is an attention to detail. The logo symbolizes a mountain man with a bushy beard and the colour was chosen with reference to the deep red of a plaid lumberjack jacket. In order to mix the vintage world with the modern, a script typeface was used in the wordmark of the logo and a sans-serif typeface was used on most of the packaging. The combination of steel, wood, leather and the cream colour (instead of 100% white) all add to the vintage feel of the project."
“Studio 360 with Kurt Andersen, an arts and culture radio program with over a half-million listeners across the US, (produced by WNYC Radio and Public Radio International) recently approached BMD to participate in a series of segments they call “Redesigns”.
For the last several years Studio 360 has been looking at one big idea, taking its ubiquitous but arguably imperfect or outmoded design and putting new options on the table. For the next redesign — at the suggestion of a listener in Saskatoon, Studio 360 is redesigning Canada. More specifically they’d like to fix the image problem Canada has in the US. As part of this process they enlisted Bruce Mau Design to rethink how Canada appears in the world, creating a new identity for the 21st century, free of the traditional clichés.”
Canada has an image problem in the US.
When Americans think of Canada, stale and often cliché ideas and imagery come to mind. Images like maple syrup, hockey, snow and lots of it. These images don’t pay homage to the intellectual, creative and social contributions that Canada makes as a country on a global scale. These clichés do not accurately depict the 21st Century Canada.
In our redesign, we begin with an assertion that Americans simply don’t understand Canada. Our view is that Canada doesn’t need a redesign; rather, Americans need to be educated.
To that end, our new Canadian brand highlights the country’s potential, and addresses the dynamic exchange of ideas, creativity, natural resources and people.
To express the country’s openness, flexibility and diverse points of view, we’ve created a visual language that leverages the two red bars on either side of the Canadian flag. These red bars act as a container for a rich array of viewpoints, imagery and ultimately, understanding.
Danny Clinch | The Roots for John Varvatos Fall/Winter 2011
Danny Clinch collaborated again with the team at Yard, this time to shoot The Roots at New York Republic Airport for the John Varvatos’ Fall / Winter 2011 Ad campaign. Although this campaign has been out for about a month or so, I still think it produced some great looking imagery and is definitely worth mentioning.
The accompanying video, shot in one take and also directed by Danny Clinch, depicts the band as they perform an exclusive track for the John Varvatos Fall/Winter 2011 Campaign shoot at Republic Airport in New York.