"Reynolds and Reyner our philosophy is rooted in the true power of design. We believe it is less about making high quality brand experiences and more about the process at which we engage in, to create a real relationship between our brands and their consumers." — Reynolds and Reyner
Waldo Trommler Paints
The brightest brand of paints
In 2011 Reynolds and Reyner finished two huge projects redesigning international brands of paints. After that they were asked to develop a new visual identity for a small Finnish company which was planning to enter the U.S. market. Without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design. “We don’t just need - we must! stand out” - this phrase has become the basis at work on a new brand identity.
How to create a brand that stands out? We need to find the design solution that hasn’t been used by any of the competitors. At the same time showing the main features of the company - friendliness, quality and innovation. WTP is not just a manufacturer of paints - it’s an assistant, always ready to help, suggest and defend from the hassles and problems. Repairs with WTP is simple, convenient and fast and this is what in it’s simple design.
No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors - it have the corporate identity, common for each design element - from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand. The next step is to prove that the product is as high quality as its outer shell. But this is another story.
"I am a self starter with 12+ years of experience designing in the clothing industry. I enjoy the struggle to find great ideas not only worth fighting for but worthy of the viewers attention in order to make that connection on a personal level.” — Aaron von Freter
"T-Shirt printing using traditional rubber stamps is a process that I innovated a few years ago for my current employer. The concept was a huge success and is used for large events. It’s amazing to see the variation you get from print to print."
"I’m developing some new vintage style swing tags and I wanted to capture that human quality and all of those tiny imperfections that you get when you work by hand."
"Gifts Workshop is a company which offers to it’s customers a range of exclusive handmade souvenirs. Custom way of making each gift only from natural materials is valued attribute in workshop. It is located in Stavropol, and we drew our inspiration from an old postcards with city sightseeings. Some of them were used as a brand pattern."
“David Arias is an independent graphic design professional based in Vancouver, BC, Canada … He is, ultimately, a creative problem solver, who carefully combines design aesthetics and marketing ideas, resulting in well formulated design solutions.”
“Vegan Yarn—for the knitter with a conscience and like the name suggests, it is a specialty yarn made from a variety of natural plant fibres such as: bamboo, soy and cotton. Heidi, the owner and founder of Vegan Yarn, hand-dyes the yarn with love in small batches, often creating limited yarn collections. Her colour dyeing technique is unique in that her inspiration for colours often derives from Japanese anime films. Vegan yard needed a way to present the product so that customers could pick up the yarn and really feel it without having unnecessary labels around to cover it. The design also needed to suggest natural and earth-friendly. Hang tags were created to easily appreciate the yarn without any obstructions. Items were printed on recycled paper. Vegan Yarn—yarn for everyone, not just vegans.”
"After designing a promotional poster/flyer for Modern Karibou, they came back and asked me to design new business cards for their trip to Milan, Italy. After having discussed printing options with them, we decided to go with letterpress as the business cards needed to generate a good first impression at design shows. Their wordmark was also simplified and a more modern type treatment was presented. Cards printed on 4 ply 100% cotton rag, and hand painted edges.”
“Modern Karibou is a Canadian online design and lifestyle shop. Modern Karibou highlights the creations of established and emerging designers and artists from around the world, and champions and celebrates home-grown, innovative talent. In an effort to promote their online products at design shows and home decor shows around Canada, Modern Karibou came to us to develop a promotional poster/flyer—to briefly showcase the variety of products which could be found on their online shop. We created something bold and typographically driven in order to capture the attention of their costumer base, which primarily consists of designers and design-savvy professionals in various fields and disciplines.”
visit David Arias’s website for more …