"Reynolds and Reyner our philosophy is rooted in the true power of design. We believe it is less about making high quality brand experiences and more about the process at which we engage in, to create a real relationship between our brands and their consumers." — Reynolds and Reyner
Waldo Trommler Paints
The brightest brand of paints
In 2011 Reynolds and Reyner finished two huge projects redesigning international brands of paints. After that they were asked to develop a new visual identity for a small Finnish company which was planning to enter the U.S. market. Without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design. “We don’t just need - we must! stand out” - this phrase has become the basis at work on a new brand identity.
How to create a brand that stands out? We need to find the design solution that hasn’t been used by any of the competitors. At the same time showing the main features of the company - friendliness, quality and innovation. WTP is not just a manufacturer of paints - it’s an assistant, always ready to help, suggest and defend from the hassles and problems. Repairs with WTP is simple, convenient and fast and this is what in it’s simple design.
No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors - it have the corporate identity, common for each design element - from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand. The next step is to prove that the product is as high quality as its outer shell. But this is another story.
"A few years ago I was in a band and I still absolutely love the material I wrote back then. This project has no greater pretention than to just share this song that happens to be my personal favourite. It is an unusual approach to love: It talks about being frightened by the feeling of losing control, of not knowing exactly what’s happening inside. I firstly thought about working on a single poster. However, the use of so many typographic styles wouldn’t work very well if put together on the same sheet. I also thought about making it more colourful, but again, it is meant to be very raw, so the simpler the better. However, I added some colour to some sheets when it was crucial to emphasize the message.
50 of these booklets were made, all by hand (some with a slightly different lettering) for Valentine’s day earlier this year, and they were all give-aways. After all, love ain’t love if you don’t share it.”