Dan Cassaro is a designer, animator, and illustrator living and working in Brooklyn, New York. He puts words on paper so that they might be accountable for themselves. Young Jerks is his one-man design shop specializing in custom type, illustration, logo design, and powerful 70’s rock and roll.
Type treatment for HypeMachine’s Zeitgeist 2010.
“A guest poster for a week on the amazing Friends of Type. Noticing a theme while coming up with some of these, I went for the gusto and did a full “Dad-Rock Week” on the site. You can read the stories, see the pieces and hear all the songs on the site.”
“The day you were born your dad built a rocket. Loaded with all his favorite records and powered with spare parts from his Chevy Nova, he aimed the rocket at your Saturn, lit the fuse, and watched it disappear into the night sky while blasting some Supertramp. The party was over and it was time for him to get down to some serious dadding. Now, a couple of decades later, your Saturn is returning, colonized with your dad’s record collection and a healthy population of good vibes. It’s been a long, exhausting journey and your Saturn is ready to throw back a couple of domestic cans and just CHILL OUT. Hey bud, let’s party.”
Contribution to the Occupy Poster Project alongside talented folks like James Victore, Art Chantry and Richard Perez. Posters were printed by The Half and Half and donated to the Occupy Wall Street organization.
Record cover for Fool’s Gold recording artist, Style of Eye.
Jacket design for a book by Sean Howe about the early days of Marvel Comics.
A series of 6 full page illustrations inspired by WPA poster art for GOOD Magazine.
50 and 50: The State Mottos is a collective, curated project where fifty individual designers are invited to represent their home state by illustrating its state motto.
iPhone wallpapers for Poolga
Designs for Raen Optics, a boutique eyewear company out of Southern California.
Illustrated type for The Manual inspired by old speedball/how-to lettering books. It’s a manual for how to write The Manual.
Logo and monogram design for Camp Quiet, a boutique Web/iOS development shop.
Type treatments created for motorcycle company Deus Ex Machina.
One color letterpress print created for The Triforce Tribute show at Land in Portland. Featuring signage and other branded pieces for the many public works projects in the Kingdom of Hyrule.
A mural for The Ace Hotel in New York. If you get a chance to stay there ask for room 617!
A map of New Jersey based solely on Bruce Springsteen lyrics. 200+ references on a 23x32 newsprint poster. Serious magic in the night.
Highway is an attempt to capture the charm of hand-done early to mid-century type, the kind of beautiful lettering that happens when a human hand tries to recreate something mechanical. Created during (and inspired by) a cross-country roadtrip, Highway may very well be the first typeface created in the back of a camper. Tons of alternate characters, ligatures, and OpenType sorcery make for endless custom lettering for logos, signage, and seminal prog-rock double albums. Roll on, Babes.
Promotional and personal works.
Selected spreads from Young Jerks Be Free Tonight! One out of a set of three yearbooks done for SVA. 111 pages. Embossed cover. 3 color offset printing. Neon Pantones.
Photography by Natasha Kaser.
“Helms Workshop is an award-winning creative firm founded by Christian Helms, providing a full range of brand development and design services. We combine smart, strategic thinking with wild-eyed creativity in a highly collaborative environment, producing powerful ideas and unexpected solutions that bring big results to businesses across the country.” — Helms Workshop
Visit Helms Workshop’s website for details on these and other award-winning projects.